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Would you give your website a pass or fail?
In 2011 we wrote a blog post for TELUS Talks Business and referenced Paul Timoteo of Car Cost Canada. He started his business in 1999 but didn’t gain significant market share until he decided to...
View ArticleDigital Marketing Research Survey Results on “What Makes a Good Website?”
[Toronto, ON] – [March 29, 2016.] Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College...
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B2B Social Selling webinar – Join us on July 27th
Social Selling Best Practices for B2B On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best...
View ArticleWhy Your Opinion Doesn’t Matter
A wake up call for entrepreneurs… When you talk to business owners like I do, you’ll find that most will say they don’t like their company’s website and they don’t think it’s doing a good enough job....
View ArticleStop playing a guessing game with your digital marketing strategy
Marketing is one of those professions where people guess a lot. They think marketing is easy because it involves creative thinking. Unlike accounting or operations, many people think they can...
View ArticleHow to ignore Vanity Metrics by focusing on your Value Proposition
There was a time when marketing was a volume play. Things like ad impressions, email lists, and reach were the things marketers cared about most. Marketers thought that the only thing that mattered was...
View ArticleWhy do we settle for good enough?
The human psyche is a delicate place. We trick ourselves into thinking we want or don’t want something. We go back and forth on options and for the most part we settle. Sometimes we settle because...
View ArticleTwo proven ways to get actionable feedback on your digital marketing strategy
In a world where 97% of people begin their buying process on a search engine, the importantance of digital marketing to a business’ success cannot be understated. A website is now any company’s best...
View ArticleThe difference between web reporting and web analysis
Your new website is live. Now what? Organizations around the world are dedicating resources and investing money in building websites. Although different websites may serve different purposes (lead...
View ArticleMarie Wiese wins Stevie® Award in 2016 Stevie Awards for Women in Business
Toronto, ON (Nov. 19, 2016) – Marie Wiese has been named the winner of a Silver Stevie® Award in the Female Entrepreuner- Business Products- 10 or less employees category in the 13th annual Stevie...
View ArticleThe complete guide to Evidence Based Marketing
Creating a winning marketing plan has nothing to do with outsmarting the competition. It’s not about getting clever with your ads, or redoing your packaging, or being on all the latest social networks....
View ArticleThere is no such thing as a simple website build
When we talk with companies about potential website projects, we find ourselves having to address some common misconceptions about the entire process. Here are a few of them. “My website isn’t that...
View ArticleWebinar: Mastering the Donor Journey in the Digital Era
View this webinar now. As many non-profits and foundations are quickly discovering, donor behaviour of late has changed. There are too many choices and too much noise that donors have to cut through...
View ArticleYour website is your Sales Team
For many customers, your website will be their first introduction to you. It’s your first chance to make an impression, the first point of entry for capturing their interest, and the first opportunity...
View ArticleAre you expecting too much from your marketing team?
For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There are so many different ways to achieve your goals, everything you do...
View ArticleHow to close the deal without being annoying
When you’re trying too hard to close the deal, your customers will notice If you push somebody too fast and too soon because you’re trying to get something out of them, defences go up and suspicions...
View Article99% of companies waste their time on social media
Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as...
View ArticleHow to win online and really focus your digital selling strategy
This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there’s a thousand different ways for you to reach your customer And at all hours of the day. So how do...
View ArticleIs your website a Betty or Veronica?
Who do you trust more? I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of...
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Is Content Marketing finally catching on in the B2B sector?
Definitive proof that B2B marketers need to be better content marketers We’re still getting blank stares from business owners and sales people when we ask them if they’re using content marketing in...
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