The Do’s and Don’ts of Content Development
Now that you’ve established a content marketing strategy it is time to develop content The concept of content creation and distribution is not a matter of putting pen to paper (or fingers to keys) but...
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Is Social Selling a buzzword or the future?
Take a moment and think about how your business has generated leads in the last 12 months. There is a high likelihood that people were referred to you by people they trusted, looked up your website and...
View ArticleWebinar: Understanding Digital Marketing from a Human Perspective
Buyer behavior has forever changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing is confusing. Join Marie Wiese and the CompTIA community on May 18th...
View ArticleOur Kids Marketing Academy Lunch and Learn
Understanding Digital Marketing from a Human Perspective Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing is...
View ArticleMarie Wiese accepted into Forbes Agency Council
Marie Wiese, President of Marketing CoPilot and author of You Can’t Be Everywhere, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public...
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The power of people in a digital world
Last week I had the pleasure of speaking at the ChannelNext Conference (presentation available here) to IT professionals and business owners. Of late, I have spent time speaking on a subject that...
View ArticleWelcoming The Common Sense Marketer on Marketing CoPilot Radio
The Common Sense Marketer Podcast on Marketing CoPilot Radio This is a marketing podcast dedicated to sharing practical, real-life advice from business owners. On The Common Sense Marketer, we speak...
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Marketing CoPilot Founder Helps Evolve IT Industry, Advances Women in STEM
Featured on CompTIA’s Newsroom blog here. As the founder of Marketing CoPilot, a digital marketing agency in Toronto, Marie Wiese, newly elected to the Canadian IT Business Community Executive Council,...
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Episode 1: It’s not the destination, it’s the journey.
Discovering your entrepreneurial journey. Available on iTunes. In this week’s podcast episode we talk to Jason Connell, Founder of Ignited Leadership, about his experience as an entrepreneur. Jason...
View ArticleIs the confidence gap holding you back?
Last week, members of the Marketing CoPilot Team attended ChannelCon in Austin, Texas. ChannelCon is hosted by CompTIA, an organization dedicated to advancing the technology sector. The keynote address...
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Death of a Salesman: The Rise of Social Selling
This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. It’s hard to believe that Arthur Miller’s Pulitzer Prize winning play, Death of Salesman is...
View ArticleMarketing CoPilot is honored to be a finalist in the 2017 Content Marketing...
Toronto, ON – 15 July 2017 – The Content Marketing Institute just announced Marketing CoPilot won a 2017 Content Marketing Award for two separate Strategy categories. The first is for Best Content...
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Episode 2: Some risks are better not taken
Business success in the digital age. Available on iTunes. In this week’s podcast episode we talk to Chris Coulter, President of The Finish Line Group, about business planning for the future. Chris is a...
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The 3 answers that will get you to yes
Your time is precious. It is a highly guarded commodity we value as humans. Therefore, when people ask for our time whether in the form of a cold call, email or article on LinkedIn, we pause to...
View Article3 Really cool things we learned at Inbound 2017
HubSpot’s Annual Conference for all-things Inbound Marketing was held September 25-28, 2017 this year in Boston, Massachusetts. We attended with 20,000 other adoring marketers from over 60 countries...
View Article5 Mistakes I’ve Made Implementing Technology in my Business
Confessions of a Small Business Owner Full disclosure: I am terrible at purchasing technology. I make snap decisions based on being ticked off about something that is not working in my business and it...
View ArticleThe Brave New World of Technology Solution Providers
The only constant is change. I’ve heard this term applied to technology over the years. It wasn’t until recently I looked up the origin of the expression to discover it comes from a Greek philosopher...
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So you think you know Marketing?
This article was written by guest blogger Aaron Zeper. Marie and Aaron spoke at CompTIA ChannelCON 2017 together in Austin, Texas in August. They shared a stage discussing all things marketing. Not...
View ArticleHow to knock out your competitors in 2018
As we step back and reflect on 2017, we saw some epics fails in the marketing world. Pepsi took a hit this year and lost 3% of North American sales to Coca-Cola because they severely misunderstood...
View ArticleHow to recommend Inbound Marketing to management
As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our...
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