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Does opinion or data drive website design in your company?
Here are four words that drive CEOs and business owners crazy…. Let’s redo our website! It’s time consuming and a B2B website is perceived as an expense, not a revenue generator. And what is worse,...
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How do I set up Goals in Google Analytics?
Last week at our Marketing CoPilot Workshop, we talked about using the Goals tool in Google Analytics to measure website conversion. A lot of attendees had never set up a goal or goal conversion in...
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Why your mobile strategy is more important than ever: Are you mobile responsive?
Well our friends at Google have done it again. Just when you thought you were getting a handle on this Internet thing, they have thrown the technical and marketing world into a tizzy with a new update,...
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The psychology of home page design
The most common mistake people make in home page design is leading with “what you do” or an intellectual discussion of how your product or service works. Until you and a prospect share a common...
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The New Rules of Selling: Why David Meerman Scott has it right
Buyers are in charge of relationships with companies they choose to do business with. Recently, a client shared a link to a presentation on SlideShare that had me doing cartwheels in the office. David...
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If search isn’t part of your sales process, you’re missing out
When a prospect is in the search phase of the buying process, they are looking for a solution to a problem or an enhancement to the way they run their business. Gone are the days when during this...
View ArticleMarketing CoPilot Achieves Canadian Master Certification with Constant Contact
Toronto digital marketing and content marketing expert achieves one of five Master Certifications earned in Canada [TORONTO, ON] — [June 9, 2015.] – Toronto-based digital marketing agency and content...
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4 Steps to show your CEO that your content marketing is working
You worked hard to convince your CEO that content marketing is worth the investment. You quoted articles, pulled statistics and presented industry best practices and you were bequeathed a content...
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How do I use Google URL builder to track content marketing campaigns?
You’ve been worked hard to put together a marketing plan and content strategy. You have been busy creating content and distributing marketing campaigns through various channels and you have seen an...
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Unlocking the mystery of keywords
Human beings are fickle. One day people are searching “Justin Bieber’s haircut” and the next day the “black and blue dress” is the most searched term on the net. Google suggests that 25% of all...
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Why your opinion doesn’t matter
It’s fun sitting in meetings with CEOs who have an opinion about why their content marketing is or is not working. It’s equally great when they express concerns about their website or marketing program...
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Back to content marketing school
What we learned at Content Marketing World 2015. It’s no coincidence that Joe Pulizzi holds Content Marketing World at the same time most students across North America are heading back to school. It...
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Why isn’t content marketing the cornerstone of every B2B company in Canada?
Good versus good enough. I have had the distinct pleasure this summer of being an executive-in-residence at the Innovation Factory in Hamilton, Ontario working with early stage companies on their...
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Is Content Marketing an evolution or revolution?
I recently read an indignant post on LinkedIn from an old school marketer bemoaning the idea that content marketing is a new thing. He was thumbing his nose at colleagues who suggested that content...
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The fine line between what you care about and what your customers want
Henry Ford said, “if you ask customers what they want, they would say a faster horse.” We lived through an interesting time in technology evolution during the 1980s. If you had asked anyone standing...
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Is your business ready for Content Marketing?
We have created this handy infographic to help you and members of your management team decide if you need content marketing for your business. Before you contact a content marketing agency or writer,...
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Is mole whacking your content strategy?
Many lawn enthusiasts will attest to the damage that moles cause. They dig holes and trench off in any direction with no rhyme or reason. Just a series of unconnected and disruptive tunnels that leave...
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3 Content Marketing challenges we tackled in 2015
As soon as December 1st arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated...
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The problem with the internet
The internet has changed everything. There is not a business or industry today that has not been impacted by a disruption caused by the internet. The internet allows us to do things we have never been...
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How much does a website really cost?
There are a lot of free tools out there today to help you get a website up and running. WordPress is one of the most common content management systems for building websites and it’s free. There are...
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